Break Through the "Noise" of Integrated Marketing Communications
Strategic Planning
Positioning You for Success
We'll Help Devise the Key Components
We'll Help Devise the Key Components
Developing strategic PR plans is a core component of any PR program. Defining your goals, objectives, and the strategies and tactics to get the job done is key to effective communication with your publics and stakeholders.
We'll Help Devise the Key Components
We'll Help Devise the Key Components
We'll Help Devise the Key Components
- Analyze, anticipate, and interpret public opinion, attitudes, and issues
- Plan research - qualitative, quantitative, or both - evaluating data to achieve stakeholder goals
- Establish objectives, strategies, and tactics to accomplish your goals - including budgeting, training, recruitment, and resources
- Identify target audiences
- Determine key messaging
- Audit existing internal and external communication channels and content with recommendations for potential enhancements
- Measure your progress using clear Gantt charting over your timeframe, using data from research, social media, CRM, and other feedback channels to assess strengths and weaknesses
- Help you maintain your strategic plan and update it as goals and priorities shift