Break Through the "Noise" of Integrated Marketing Communications
Corporate Communications and CSR
Your Reputation is on the Line Every Day
How You Can Positively Change Your Reputation
How You Can Positively Change Your Reputation
Do you anticipate your shareholder's expectations? Does your company live up to its mission and value statements through transparency with all of your publics? And most important, do you embrace today's social and environmental concerns? Done right, your corporate communications and CSR contribute to the bottom line every day.
How You Can Positively Change Your Reputation
How You Can Positively Change Your Reputation
How You Can Positively Change Your Reputation
- Reputation Research
- C-Suite Positioning
- Planning, development, and institution of CSR campaigns as a natural outgrowth of corporate culture, mission, and values
- Development of mission and value statements
- Plan CSR programs via employee and customer buy-in of initiatives
- Position senior leadership as thought leaders in your industry
- Conduct electronic surveys and/or focus groups
- Engage stakeholders via social media channels
- Demonstrate your CSR activities on your website