There are four facts about the media - while very apparent - are important to note:
- They're not going away.
- You have to deal with the media sooner rather than later.
- They really can help us get the good news out.
- There are no guarantees about any story - when it will run, what time it will run, and most of all - will it be accurate.
We written the book on media relations - seriously! Here's how we can help you with a powerful media relations program.