Mark Twain once said:
"The difference between the almost right word and the right word is really a large matter. 'tis the difference between the lightning bug and the lightening."
Mark was right (to use his word). Your collateral materials represent your organization - they influence the attitudes and behaviors of your key publics. It's absolutely critical that your messages are crafted in a way that not only reflect your brand, but also demonstrate your mission and values.
We've written just about every type of collateral material you might need:
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